The goal of the website and subsequent email marketing was to evolve the Blackfin Boats brand introducing new design conventions while providing more calls to action and lead conversion opportunities throughout the pages. We added more Build Your Boat opportunities and ways to explore the boat models. The models pages became multi-section one-stop resources with photo gallery, features at a glance, video libraries and clear calls to action to follow up with purchase inquiries. The monthly email engagement spotlights boat models and other Blackfin Boating news.

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