American Airlines Credit Union Business Services hosted an evening with Daymond John from ABC's reality series Shark Tank. As this was an exclusive event with limited seating and directed to only a portion of their membership, the credit union opted not to advertise on social media.

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The promotion included a microsite with a registration page and event details, as well as a direct mailer. Posters and fliers were placed within the flagship branch.

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Registration quickly reached capacity and the location had to be moved to a larger venue.