CU Varsity Youth Checking at Fort Worth City Credit Union is a program designed for credit union members ages 13 to 17.

 

Financial institutions can seem intimidating to young adults, so it was important to create a brand identity that was active, engaging, and relatable, but that did not talk down to the membership.

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The combination of photography, notebook doodle illustrations and school supplies communicates a nurturing environment for financial learning and planning as they begin to work toward a secure financial future.