Responsively designed, this website incorporates clear, easy navigability and subtle yet engaging features to provide an enjoyable user experience. The design direction is clean, warm, and professional with an emphasis on photography to tell the story. As this is a children's hospital, a childlike aesthetic is achieved throughout the site in the colors, photography chosen, and buttons/icons.

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This aesthetic was mirrored from branding utilized throughout the retail environment and print/digital materials for an overall consistent user experience.

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Faces were blurred intentionally.